Commercial Photography

Boost your brand, create customer awareness, engage your social media audience and represent your products and services accurately and consistently with quality commercial photography produced by Pete at Fifth Lane Photography.

When it comes to successfully marketing and promoting your business the right images really will make all the difference. Compelling images tell the story of your products, services and brand making an immediate impact on your audience.

Consumers like to see things for themselves before making a decision to purchase, so show your customers what you have to offer don’t just tell them.

See your brand come to life through well-crafted photos and make your website, social channels, brochures, menus and online resources infinitely more engaging.

I understand how things sell and how to showcase your product in a competitive marketplace. Let’s create some engaging photography that will make people want to do business with you.

– Pete Dawn.

Architectural Photography

de Rome Architects needed images for the New Acton penthouse apartment which occupys Level 16 & 17 of the New Acton South apartment building. Totalling 370sqm of space, the penthouse, Built by Vamos Group is modern and sheike, featuring sheer by Chadwick Designs and a view to die for.

Even Playing Field – Sports Clothing 

Team sports clothing in the ACT, especially for the junior years is a generic boy fit.  Even Playing Field is changing that and making available to girls and women a range of sports clothing that is fitted.  The range doesn’t stop there, sports drink bottles and workout wear is also available.  The brief: A sunny, vibrant, fun feel.  More a movement of girls in sport than just images of the product.

F45 Canberra City

Coinciding with a change of ownership, the new F45 Canberra City needed dynamic images to use online and in brochures.  We created imagery to help marketing and boost membership.

Cooleman Court Pharmacy

In conjunction with a new major shop fit-out, Cooleman Court Pharmacy needed new photography for their marketing collateral. The imagery needed to reflect the new fresh look of the pharmacy and appeal to the local demographic.

House of Red Bobbin – Millinery

Fifth Lane were commissioned to design, photograph and retouch images for the new House of Red Bobbin website.  The brief was clean with either a black or white background.

Kingston Hotel – Food

A change in menu for the Kingston Hotel meant an all new image library to promote through their social channels.  The brief was to create dynamic images that entices the audience.

Commercial Photography Gallery

Pete did an excellent job taking photos of our new shop – not only was he great to work with but he was obliging, patient and professional. Highly recommended

Bradley Butt, Cooleman Court Pharmacy